Now Yahoo! has allowed advertisers to place full page ads on Yahoo! login pages at login.yahoo.com and surely comes as a surprise to those logging in. Launching 12 new ad formats, Yahoo! now lets advertisers target more space to tell their brand story. Interactive creatives engage, entertain and drives sales, while social, branding and content solutions that will edge out competitors.
The Login page ads provide exclusive placement on login.yahoo.com with a full page ad of 1440 x 1024 max and allow the creative to be static or interactive. The interactive version may include a button that opens a 450 x 450 Flash experience or plays a video. The USP is bigger canvas, bolder creative and massive reach (more than 26 million daily users) with 100% mindshare. Check out some creative examples of Malibu, Traverse, Equinox, Cruze, and Volt.
So did it help to increase sales and brand engagement? GM has a story to tell.
The Login Page takeover not only increased awareness, but it also drove engagement. The campaign drove 100,000 incremental visits to the Chevrolet site. That engagement carried over to Yahoo! Search, where search activity for relevant brand terms soared immediately after the ads premiered. During the campaign, 4.3 times more users searched on relevant terms. Searches for the Malibu on Yahoo! reached the highest volume of the year, and for the first time exceeded that of competitor Ford Fusion. Searches for both Traverse and Equinox reached their highest level since Chevrolet launched specific TV and print campaigns for each model. The campaign also delivered purchase intent and leads, with requests for price quotes on Yahoo! Autos increasing by 22%.
Yahoo! Digital AdVentures invites advertisers to the brave new world of advertising on Yahoo! properties. Rethink online marketing. Push limits. Get significant results.
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